Introduction

The changing face of MTV - Music Television

MTV is an instantly recognisable acronym that reaches all generations on an international level. For 30 years our tv screens have been graced with music videos, MTV movies, the rise and fall of artists/genres/celebrity figures and many more historical popular culture moments. But has this brand (a metamorphosed idea that started out as a simple television channel) changed with or against the times? Was it beneficial to drop a key part of its instantly recognisable logo? And how is MTV today reaching audiences when one can’t deduce fact from fiction?